Kuipers Orthodontics “IDOL SMILES” Contest

Official Rules and Regulations

1. Kuipers Orthodontics “Idol Smile” Contest is open to entries from all current and former patients of Kuipers Orthodontics. This includes patients in retention, active treatment, and pre-treatment recare. Entries are accepted from children of current employees, but employees, owners and shareholders in Kuipers Orthodontics are not eligible for entry. All entrants must be 10 years of age or older.

2. All entries will be accepted during the period from June 1, 2011 to September 1, 2011. Voting will take place from September 29, 2011 to November 11, 2011. The reign of the Idol Smile winners will be approximately for twelve months. Precise dates of the submissions and contest will be determined and published by Kuipers Orthodontics.

3. Dates, deadlines, contest rules, prescribed e-mail addresses and promotional information will be dis­seminated by Kuipers Orthodontics using the website, mass e-mail, statement stuffers and such other means as we may designate.

4. All entries will be accepted from authorized entrants [Section 1] during the prescribed dates [Sec­tion 2] exclusively by uploading the data to the prescribed website address [Section 3]. Entries will be in a “jpeg” compatible format and will be accompanied by [a] the person’s name, [b] the person’s date of birth, [c] a valid e-mail address, and [d] the office in which they are seen. Online submission is the preferred and secure method of entry for Idol Smiles and any entries delivered hand or by mail are not guaranteed methods of data entry. *Patients entering the contest must have permission from their par­ent or guardian to enter and submit their photo. All entrants will be required to verify that they have read the contest rules and regulations before they will be allowed to officially submit their entry.

5. All entries become the property of Kuipers Orthodontics and cannot be returned. All data transmitted with the entry is protected by the Privacy Policy of Kuipers Orthodontics and the Federal regulations of HIPPA.

6. All “jpeg” entries will be cropped to show primarily the face, smile and hair. The photos will be resized to a “portrait” view of approximately 370 X 480 dpi. These photos will be presented to the panel of judges without personal information and identified only by numerical identification numbers.

7. All entries shall be designed to present primarily the face and smile of the individual. Judges are in­structed to choose finalists [and a significant number of alternates] from among those submitted based on appearance, smile, and attractiveness. They are further instructed to attempt to maintain as much balance and equity as possible within their selections based on gender, age and ethnicity. From the total number of entries, the independent panel of judges will select up to 40 semi-finalists to be presented for public voting. All decisions of the judges will be final and without appeal.

8. Semi-finalists and a significant number of alternates will be notified by e-mail of their selection. Accep­tance is indicated verbally and by the taking of a single portrait smiling “headshot” at the office of Kuipers Orthodontics. It must be done the week following the selection period. The prescribed attire for the photo is a high-collar black t-shirt. All photographs and digital media become the property of Kuipers Orthodontics and will not be returned. Failure to comply with regulations in this section may disqualify finalist or alternates.

9. These portrait photos will be posted on the website of Kuipers Orthodontics on one single page. They will be presented in an array of photos of similar appearance, cropping, and lighting. They will be displayed in alphabetical order and be identified only by first name [and initial of last name when necessary.]

10. Online voting will commence on the designated date [Section 2] at kuipersortho.com. Anyone may vote and finalists are encouraged to tell family and friends how to find the site, locate their picture and vote. The ballot is simple and requires the name of the individual[s] in one designated slot and a valid e-mail in the other slot. Those voting will be advised of the receipt of their votes. They will be further advised that their e-mail address will be placed on our e-mail communication list. It will be made clear that “unsubscribing” from the list is easy, acceptable and available. Only one vote per person per valid e-mail address. Anyone may vote for more than one candidate.

11. Vote submissions will be closely monitored and screened for validity. The email address used by an individual for voting must be either their personal address or the email address of a parent or guardian if they do not have a personal email address. Any fraudulent activity or abuse may result in disqualifica­tion of the vote and possibly the Finalist.

12. Any semi-finalist may have retakes of their pictures for the voting site and voting period. However, it is the exclusive responsibility and expense of the contestant. They may take a “passport” type photograph at any outlet that they wish, but the appearance and dress of the shot must be consistent with all other shots on the Idol Smile’s Voting Page. Kuipers Orthodontics reserves the right to refuse any revision that does not conform to these standards.

13. Voting will terminate November 11, 2011 at 4:00 PM and no other votes will be tallied that may be received after that time and date.

14. The top 10 vote recipients will be notified by e-mail at the end of the voting period. Only those accept­ing their election will become part of the Kuipers Orthodontics “Idol Smiles” group for that marketing year. Those who fail to accept will be replaced by alternates. The finalists will be treated to a professional photography session at a studio chosen by Kuipers Orthodontics, and the company will be responsible for all costs associated with those sessions. All winners will be required to attend this session or they will be replaced by alternates. Winners will be required to sign a standard photographic release forms.

15. All winners are prohibited from altering their appearance in any substantial way after their selection and in the 7 days prior to the professional photography shoot other than minor grooming and blemish control.

16. All photography produced in these professional sessions will become the sole property of Kuipers Orthodontics. The photography may be used in marketing and media productions of Kuipers Orthodontics during the twelve month period of the “Idol’s” reign. These photos may be used in the website, direct mail products, posters, billboards, television and any other media outlet designated by the corporation. During the annual marketing period, the photos and appearances will only be used to promote Kuipers Orthodontics. Following that period, the media will remain the prop­erty of the corporation and be used totally at the discretion of the corporation.

17. Finalists should understand that, although they will represent Kuipers Orthodontics in print and other media, there are no guarantees that said finalists will appear in any particular [or all] the Kuipers Orthodontics marketing venues. Finalists will be chosen for specific projects based on a variety of factors. These decisions will be made exclusively by Kuipers Orthodontics management and media team, and these decisions are final and without appeal.

18. All photography will become the property of Kuipers Orthodontics and may not be used by anyone without the expressed written permission of the corporation. Winners will be permitted to have some of their photographic product available for use in their portfolio only. No other commercial use of these photos will be permitted. Use of these photos will also require the expressed written permission of the corporation.

19. The Finalists of the Kuipers Orthodontics Idol Smiles Contest will serve for one full year from the final selection date as the exclusive representatives of Kuipers Orthodontics in its media and marketing including [but not limited to] internet, print, direct mail, e-mail and other outlets. They will serve completely at the pleasure of Kuipers Orthodontics, their owners, direc­tors and principles. Kuipers Orthodontics reserves full right to disqualify any “Idol Smiles” Contest entrant from the contest at any time during the contest period, or to replace any contest winner with an alternate at any time during the annual marketing period, if such entrant or winner commits any act or does anything that indicates dishonesty or moral turpitude or that otherwise might tend to reflect unfavorably on Kuipers Orthodontics or the “Idol Smiles” Contest.

20. Individuals chosen as a semi-finalist of the contest but not elected as one of the winners may reenter the contest in subsequent years. Those chosen as the finalist may not enter the contest again at any time. Those removed at any time during the nomination, selection, voting, or reign of the Idol Smiles for any cause related to Section 19 or voting irregularities may not reenter the contest at any time